Internationale marketing / Svend Hollensen ; Nederlandse bew.: Angelo Mulder, Hans Engbers ; [vert. uit het Engels: Mirjam Bonné-Nollen]

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Internationale marketing / Svend Hollensen ; Nederlandse bew.: Angelo Mulder, Hans Engbers ; [vert. uit het Engels: Mirjam Bonné-Nollen] 
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Essentials of global marketing. - Harlow : FT Prentice Hall, 2008 
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